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Sunday, August 10, 2008

Yahoo Search Marketing and its Challenges

Yahoo Search Marketing and its pay-per-click model certainly have their challenges in overcoming Google Adwords. The recent upgrade (Panama) was much needed, but I am not so sure it packs the punch to rival their nemesis.

Yahoo Search Marketing is certainly improving and they are trying to understand the landscape, but I still think as of today, right now, Google Adwords is a far superior system. They simply have a better product than YSM.

The costs are rising and it is important for both these companies to be competitive. I would love to see Yahoo Search Marketing rival Google in a head-to-head battle for the ultimate ppc champion. The ones that would benefit would be all the users because these ppc gurus would have to find a way to deliver more to gain the edge.

Only time will tell where the future lies for Yahoo Search Marketing.

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Thursday, August 7, 2008

Yahoo Search Marketing and Forecasting Costs

Forecasting marketing costs can be a tedious task. Traditional advertising is easier since you can estimate how much an ad costs, but with pay per click, things get a little trickier. Yahoo Search Marketing has this feature built into their interface to help users forecast their marketing spend.

Testing is a very important factor in effective online advertising, and Yahoo Search Marketing allows you to test ads against each other and run the most effective ad. With Yahoo Search Marketing, you will always test an ad and improve your marketing results.

With YSM, you control the costs and will know the costs in advance, and pay only for results. This is important becasue this allows you to spend your resources wisely - and only on the ads that work. This will result in bringing in more qualified visitors and convert more visitors into customers, quickly and easily.

Yahoo Search Marketing is also offering a $25 discount on all new customers.

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Monday, July 21, 2008

Yahoo Search Marketing Locally

Targeting local visitors is easy with Yahoo Search Marketing. You simply choose the geographic region you want to target, and Yahoo Search Marketing will send your ads only to targeted people in your area.

What this means is that you only reach the people for your type of business in your local area. The clicks you receive with this type of marketing will be from people who are looking for you and just don’t know it yet.

Yahoo Search Marketing is pay-per-click advertising. These days, advertising costs can eat you alive if your advertising is not precise. With traditional advertising, it is extremely difficult, and very expensive to get in front of the right people at the right time, but with Yahoo Search Marketing, this is both easy and affordable.

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Monday, July 7, 2008

Yahoo Search Marketing - Increase Web Traffic

If you are looking for a hungry crowd of web traffic, then Yahoo Search Marketing has what you want. Yahoo Search Marketing will direct targeted web visitors to your web site with careful research and planning.

Having targeted keywords will draw potential buyers into your site where your landing page can sell products to your new visitors. Yahoo Search Marketing or Sponsored Search works on a pay per click model where you will pay for each click on your ad.

With Yahoo Search Marketing, getting your creative ads in front of people who want what you’re offering is fast, easy and affordable, meaning that you can expand your business with a little effort

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Wednesday, June 4, 2008

Yahoo Search Marketing Increases your Market

The real problem with traditional advertising is you have to pay for the advertising to the general public with no real way of tracking response. And as you can imagine, you can spend a lot of money very quickly.

With Yahoo Search Marketing, you pay for results. Yahoo Search Marketing is based a pay-per-click model where you pay only for the clicks on your ad, which directs viewers to your site.

When you use Yahoo Search Marketing, you select the keywords you want to advertise on, and then you create a targeted ad to reflect those keywords. This puts you in absolute control of your advertising where you only pay for visits to your web site from keyword-targeted ads.

Yahoo Search Marketing delivers search marketing to target your audience to make your marketing successful.

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Tuesday, April 22, 2008

Yahoo Search Marketing - Away with the 10 Cent bids

Minimum bids within Yahoo Search Marketing are no longer fixed at 0.10. Yesterday, I had a bid go from $1.00 to over $6.00. New minimum bids will start being applied to all keywords.

This is another reason to keep your adgroups tight and performing. Focus on Quality and a few keywords that get high CTR. Any keywords that are dragging you down, lose them and put them into another adgroup.

This is getting interesting now with Yahoo Search Marketing....



Tuesday, April 1, 2008

Yahoo Search Marketing - Attract More Visitors

Yahoo Search Marketing is an effective web traffic tactic that puts your business in front of interested and targeted customers. It works like this...
  1. A person types a specific keywords like "Gucci Handbags" into the Yahoo search engine.
  2. Your ads appear at the top or on the side in the highlighted sections on the search results page.
  3. When your ad is clicked, it sends the visitor to a landing page on your web site.
  4. You pay only when your ad is clicked.

All Yahoo Search Marketing new accounts also get $50 off. You will drive targeted web traffic who are already searching for what you sell.

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Monday, March 10, 2008

Yahoo Search Marketing Strategy

Some of the best ways you can make the most of your Yahoo Search Marketing campaign dollars is to concentrate on pay-per-click listings and choose the Local options to gain an advantage over your competitors.

The strategy is to make it much easier to obtain high page rankings and gain visibility you need. In addition, you'll need to design and develop your website content with some SEO tips and things in mind...

  • Put your keywords in your title tag
  • Populate your keywords throughout your web page
  • Use keywords in the landing page URL
  • Test conversion rates for different landing pages
Yahoo Search Marketing options can prove to be a valuable extension of your online marketing campaign, especially if you are on a limited budget. The value of pay per performance marketing initiatives is your ability to control your budget!

Take Control!



Wednesday, February 27, 2008

Yahoo Search Marketing Update

Yahoo Sponsored Search Marketing announced today it will be updating their system within a few weeks. Minimum Bids will no longer be fixed at $.10 which means publishers will be paying more based on the value and quality of your keywords.

The minimum bid on a keyword in Yahoo Sponsored Search will vary depending on multiple factors including the number of bidders and bid amounts in a specific market. I personally don't think this is advantageous for the users. Just another way to squeeze more dough out of everyone using the Yahoo Sponsored Search.

We will have to wait and see and review the update as it happens. My fingers are crossed!

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Saturday, February 16, 2008

Yahoo Search Marketing Can Increase Web Traffic

Open up a Yahoo Sponsored Search account is a great way to get your website in front of targeted potential customers. With Yahoo Search Marketing, you will drive targeted traffic to your site from people searching for what you have to offer.

You can target searches on a local, national or worldwide basis. Also, you will be able to run multiple ads to see which ads work best, track your click-thru-rate and allow you to work on converting visitors to customers. Any business with a website should consider using Yahoo Search Marketing to help fuel targed visitors to their website. It may be the most cost-effective program you initiate in 2008.

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Sunday, January 13, 2008

Increase Web Traffic with Yahoo Search Marketing

Yahoo Search Marketing is a fantastic way for you to connect with targeted customers who are already interested in what you have to offer. You simply create ads based on your offerings, bid on specific keywords, and then pay only when your ad is clicked. Unlike other marketing options, using Yahoo Search Marketing offers measurable results which are immediate.

Also, you are able to promote your business to a local audience and/or customers across an entire market and managing your search engine marketing campaigns is easy. Using Yahoo Search Marketing is a great way to add more targeted web traffic to your web site!

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