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Sunday, August 10, 2008

Yahoo Search Marketing and its Challenges

Yahoo Search Marketing and its pay-per-click model certainly have their challenges in overcoming Google Adwords. The recent upgrade (Panama) was much needed, but I am not so sure it packs the punch to rival their nemesis.

Yahoo Search Marketing is certainly improving and they are trying to understand the landscape, but I still think as of today, right now, Google Adwords is a far superior system. They simply have a better product than YSM.

The costs are rising and it is important for both these companies to be competitive. I would love to see Yahoo Search Marketing rival Google in a head-to-head battle for the ultimate ppc champion. The ones that would benefit would be all the users because these ppc gurus would have to find a way to deliver more to gain the edge.

Only time will tell where the future lies for Yahoo Search Marketing.

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Thursday, August 7, 2008

Yahoo Search Marketing and Forecasting Costs

Forecasting marketing costs can be a tedious task. Traditional advertising is easier since you can estimate how much an ad costs, but with pay per click, things get a little trickier. Yahoo Search Marketing has this feature built into their interface to help users forecast their marketing spend.

Testing is a very important factor in effective online advertising, and Yahoo Search Marketing allows you to test ads against each other and run the most effective ad. With Yahoo Search Marketing, you will always test an ad and improve your marketing results.

With YSM, you control the costs and will know the costs in advance, and pay only for results. This is important becasue this allows you to spend your resources wisely - and only on the ads that work. This will result in bringing in more qualified visitors and convert more visitors into customers, quickly and easily.

Yahoo Search Marketing is also offering a $25 discount on all new customers.

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Monday, July 21, 2008

Yahoo Search Marketing Locally

Targeting local visitors is easy with Yahoo Search Marketing. You simply choose the geographic region you want to target, and Yahoo Search Marketing will send your ads only to targeted people in your area.

What this means is that you only reach the people for your type of business in your local area. The clicks you receive with this type of marketing will be from people who are looking for you and just don’t know it yet.

Yahoo Search Marketing is pay-per-click advertising. These days, advertising costs can eat you alive if your advertising is not precise. With traditional advertising, it is extremely difficult, and very expensive to get in front of the right people at the right time, but with Yahoo Search Marketing, this is both easy and affordable.

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Monday, July 7, 2008

Yahoo Search Marketing - Increase Web Traffic

If you are looking for a hungry crowd of web traffic, then Yahoo Search Marketing has what you want. Yahoo Search Marketing will direct targeted web visitors to your web site with careful research and planning.

Having targeted keywords will draw potential buyers into your site where your landing page can sell products to your new visitors. Yahoo Search Marketing or Sponsored Search works on a pay per click model where you will pay for each click on your ad.

With Yahoo Search Marketing, getting your creative ads in front of people who want what you’re offering is fast, easy and affordable, meaning that you can expand your business with a little effort

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Friday, June 6, 2008

Yahoo Sponsored Search Works!

Yahoo Sponsored Search works. If you are looking to match what your customer is thinking about or searching for and what you have to offer, then you have a winning situation. And there is no other service that makes a complete match better than Yahoo Sponsored Search.

Yahoo Sponsored Search is Yahoo's platform for pay-per-click actions where users will click on relevant ads ending up on a landing page with hopefully the information they are looking for. And if they find it then usually the advertiser and searcher are both happy. But the key is relevance.

Sometimes ads aren't relevant and many impressions or click-thrus don't actually ad up to sales. This is where the advertiser needs to realize they are bidding on the wrong keywords or treak the landing page to increase conversions. Anyhow, if you can research great keywords and increase your relevance, then using Yahoo Sponsored Search can help you widen your target reach.

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Wednesday, June 4, 2008

Yahoo Search Marketing Increases your Market

The real problem with traditional advertising is you have to pay for the advertising to the general public with no real way of tracking response. And as you can imagine, you can spend a lot of money very quickly.

With Yahoo Search Marketing, you pay for results. Yahoo Search Marketing is based a pay-per-click model where you pay only for the clicks on your ad, which directs viewers to your site.

When you use Yahoo Search Marketing, you select the keywords you want to advertise on, and then you create a targeted ad to reflect those keywords. This puts you in absolute control of your advertising where you only pay for visits to your web site from keyword-targeted ads.

Yahoo Search Marketing delivers search marketing to target your audience to make your marketing successful.

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