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Sunday, August 10, 2008

Yahoo Search Marketing and its Challenges

Yahoo Search Marketing and its pay-per-click model certainly have their challenges in overcoming Google Adwords. The recent upgrade (Panama) was much needed, but I am not so sure it packs the punch to rival their nemesis.

Yahoo Search Marketing is certainly improving and they are trying to understand the landscape, but I still think as of today, right now, Google Adwords is a far superior system. They simply have a better product than YSM.

The costs are rising and it is important for both these companies to be competitive. I would love to see Yahoo Search Marketing rival Google in a head-to-head battle for the ultimate ppc champion. The ones that would benefit would be all the users because these ppc gurus would have to find a way to deliver more to gain the edge.

Only time will tell where the future lies for Yahoo Search Marketing.

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Thursday, August 7, 2008

Yahoo Search Marketing and Forecasting Costs

Forecasting marketing costs can be a tedious task. Traditional advertising is easier since you can estimate how much an ad costs, but with pay per click, things get a little trickier. Yahoo Search Marketing has this feature built into their interface to help users forecast their marketing spend.

Testing is a very important factor in effective online advertising, and Yahoo Search Marketing allows you to test ads against each other and run the most effective ad. With Yahoo Search Marketing, you will always test an ad and improve your marketing results.

With YSM, you control the costs and will know the costs in advance, and pay only for results. This is important becasue this allows you to spend your resources wisely - and only on the ads that work. This will result in bringing in more qualified visitors and convert more visitors into customers, quickly and easily.

Yahoo Search Marketing is also offering a $25 discount on all new customers.

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