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Sunday, August 10, 2008

Yahoo Search Marketing and its Challenges

Yahoo Search Marketing and its pay-per-click model certainly have their challenges in overcoming Google Adwords. The recent upgrade (Panama) was much needed, but I am not so sure it packs the punch to rival their nemesis.

Yahoo Search Marketing is certainly improving and they are trying to understand the landscape, but I still think as of today, right now, Google Adwords is a far superior system. They simply have a better product than YSM.

The costs are rising and it is important for both these companies to be competitive. I would love to see Yahoo Search Marketing rival Google in a head-to-head battle for the ultimate ppc champion. The ones that would benefit would be all the users because these ppc gurus would have to find a way to deliver more to gain the edge.

Only time will tell where the future lies for Yahoo Search Marketing.

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Monday, July 7, 2008

Yahoo Search Marketing - Increase Web Traffic

If you are looking for a hungry crowd of web traffic, then Yahoo Search Marketing has what you want. Yahoo Search Marketing will direct targeted web visitors to your web site with careful research and planning.

Having targeted keywords will draw potential buyers into your site where your landing page can sell products to your new visitors. Yahoo Search Marketing or Sponsored Search works on a pay per click model where you will pay for each click on your ad.

With Yahoo Search Marketing, getting your creative ads in front of people who want what you’re offering is fast, easy and affordable, meaning that you can expand your business with a little effort

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Friday, June 6, 2008

Yahoo Sponsored Search Works!

Yahoo Sponsored Search works. If you are looking to match what your customer is thinking about or searching for and what you have to offer, then you have a winning situation. And there is no other service that makes a complete match better than Yahoo Sponsored Search.

Yahoo Sponsored Search is Yahoo's platform for pay-per-click actions where users will click on relevant ads ending up on a landing page with hopefully the information they are looking for. And if they find it then usually the advertiser and searcher are both happy. But the key is relevance.

Sometimes ads aren't relevant and many impressions or click-thrus don't actually ad up to sales. This is where the advertiser needs to realize they are bidding on the wrong keywords or treak the landing page to increase conversions. Anyhow, if you can research great keywords and increase your relevance, then using Yahoo Sponsored Search can help you widen your target reach.

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Monday, February 18, 2008

Yahoo Sponsored Search Increases Negative Keyword Limit

So Yahoo Sponsored Search has recently made a few upgrades to their platform. One notable upgrade is the change from 50 to 150 negative keywords per adgroup. I have requested this for over a year now and so this move makes me happy.

Adding negative keywords to your adgroup basically filters out unwanted searches that are not relative to your website. This will increase the CTR click thru rate and ultimately, you will receive more clicks for less money. Not to mention that those visitors become highly targeted as well. I highly recommend using negative keywords in your pay per click campaigns.

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Sunday, January 13, 2008

Increase Web Traffic with Yahoo Search Marketing

Yahoo Search Marketing is a fantastic way for you to connect with targeted customers who are already interested in what you have to offer. You simply create ads based on your offerings, bid on specific keywords, and then pay only when your ad is clicked. Unlike other marketing options, using Yahoo Search Marketing offers measurable results which are immediate.

Also, you are able to promote your business to a local audience and/or customers across an entire market and managing your search engine marketing campaigns is easy. Using Yahoo Search Marketing is a great way to add more targeted web traffic to your web site!

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