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Sunday, August 10, 2008

Yahoo Search Marketing and its Challenges

Yahoo Search Marketing and its pay-per-click model certainly have their challenges in overcoming Google Adwords. The recent upgrade (Panama) was much needed, but I am not so sure it packs the punch to rival their nemesis.

Yahoo Search Marketing is certainly improving and they are trying to understand the landscape, but I still think as of today, right now, Google Adwords is a far superior system. They simply have a better product than YSM.

The costs are rising and it is important for both these companies to be competitive. I would love to see Yahoo Search Marketing rival Google in a head-to-head battle for the ultimate ppc champion. The ones that would benefit would be all the users because these ppc gurus would have to find a way to deliver more to gain the edge.

Only time will tell where the future lies for Yahoo Search Marketing.

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