Yahoo Search Marketing - Away with the 10 Cent bids

Minimum bids within Yahoo Search Marketing are no longer fixed at 0.10. Yesterday, I had a bid go from $1.00 to over $6.00. New minimum bids will start being applied to all keywords.

This is another reason to keep your adgroups tight and performing. Focus on Quality and a few keywords that get high CTR. Any keywords that are dragging you down, lose them and put them into another adgroup.

This is getting interesting now with Yahoo Search Marketing....