Yahoo Sponsored Search Increases Negative Keyword Limit

So Yahoo Sponsored Search has recently made a few upgrades to their platform. One notable upgrade is the change from 50 to 150 negative keywords per adgroup. I have requested this for over a year now and so this move makes me happy.

Adding negative keywords to your adgroup basically filters out unwanted searches that are not relative to your website. This will increase the CTR click thru rate and ultimately, you will receive more clicks for less money. Not to mention that those visitors become highly targeted as well. I highly recommend using negative keywords in your pay per click campaigns.