Yahoo Search Marketing Update

Yahoo Sponsored Search Marketing announced today it will be updating their system within a few weeks. Minimum Bids will no longer be fixed at $.10 which means publishers will be paying more based on the value and quality of your keywords.

The minimum bid on a keyword in Yahoo Sponsored Search will vary depending on multiple factors including the number of bidders and bid amounts in a specific market. I personally don't think this is advantageous for the users. Just another way to squeeze more dough out of everyone using the Yahoo Sponsored Search.

We will have to wait and see and review the update as it happens. My fingers are crossed!